Alexandra 2. Lauren 3. Katherine 4. Madison 5. Rachel       Most Common "Low-End" White Girl Names in the 1990s   1. Amber 2. Heather 3. Kayla 4. Stephanie 5. Alyssa     Notice anything? You might want to compare these names with the "Most Popular White Girl Names" list on page 199, which in- cludes the top ten overall names from 1980 and 2000. Lauren and Madison, two of the most popular "high-end" names from the 1990s, made the 2000 top ten list. Amber and Heather, meanwhile, two of the overall most popular names from 1980, are now among the "low- end" names. There is a clear pattern at play: once a name catches on among high-income, highly educated parents, it starts working its way down the socioeconomic ladder. Amber and Heather started out as high- end names, as did Stephanie and Brittany. For every high-end baby named Stephanie or Brittany, another five lower-income girls received those names within ten years. So where do lower-end families go name-shopping? Many people assume that naming trends are driven by celebrities. But celebrities actually have a weak effect on baby names. As of 2000, the pop star Madonna had sold 130 million records worldwide but hadnt gener-